The techniques that enable me to connect with an athlete or coach determined to improve performance are derived from sport science and coaching science research. In many cases, my coaching techniques have been refined from the scientific research so that the research findings transfer to the real world of elite sport.


I create a practice environment where the performance of the athlete is tested – this takes me on the course, track, pitch or court creating pressure for robust performance to emerge. The Practice-Transfer technique replicates performance in the training environment so every element of every session has a purpose.


Mi-Sight is a programme for athletes who need to develop better visual skills. Visual occlusion techniques are used to improve anticipation, spatial awareness and decision-making. For example, the Quiet Eye® (developed by Dr Joan N. Vickers) has transformed the putt, conversion, free-throw and serve for athletes I work with.


Skills Test is a systematic process to help an athlete identify the rate-limiting skill for overall performance improvement. It has been applied to skill-based sports such as Golf, Tennis, Table-Tennis, Basketball, Soccer, Rugby Union, and Gaelic Games. Sport-specific practice programmes partner the data to ensure the tenets of Deliberate Practice are experienced en route to breaking through a performance ceiling.


System168 is an in-depth analysis of the elite athlete’s training week. It identifies the appropriate time for training, competing, rest & recovery, nutrition, and planning & evaluation for a balanced life. It is the gold-standard method for creating optimal conditions for overall performance improvement.


Momentum of Possession focuses on skills executed under pressure in team sports and the impact of speed and accuracy on scoring potential. Video and GPS data is used to enhance game-speed awareness, so more time is available for critical decision-making.


Mi-Coach incorporates a time-motion analysis protocol that provides the coach with specific details on session design and delivery to ensure their practice environment reflects the performance arena. This interactive and engaging programme enables coaches to benefit from a third perspective on their own coaching delivery.

people say

  • “I was coming to the end of my career (or so I thought) when I started working with Ed. He made me feel like I had years more in me because of his infectious approach to coaching but also because of how specific he makes everything for every athlete he works with. He tailored physical and skills sessions exactly to my needs to ensure there was a maximal transfer to the competitive environment. Because he looks at everything in such detail he’s always able to find innovative ways to practice a skill without it becoming monotonous”.

    Michelle Fahy
    Michelle Fahy Senior Irish Basketball International
  • “Ed Coughlan is the best trainer I've ever worked with. He works tirelessly to get you to your goals. Constantly helping you to strive for better by making sure every practice session matches the demands of the game, not just physically but also technically”

    Gavin Maguire
    Gavin Maguire Senior Irish Table-tennis International
  • “Ed had a massive impact on my free-kick development and progression. I always felt I was getting the very latest that sport science could offer and yet he delivered it in a highly accessible way. Before working with Ed I was unaware of how important my vision and coordination was to my ability to become consistent. Every session we did together was loaded with match intensity simulation to ensure it transferred to gameday reality”.

    Cillian O'Connor
    Cillian O'Connor Mayo GAA Footballer
  • “Everything I did with Ed had a purpose. Every part of every session was designed with competition in mind. His understanding and application of the sport science principles of training make significant improvements inevitable; which is exactly what I experienced. He is not afraid to challenge tradition in pursuit of a better method of coaching and his unique coaching systems are designed to empower the athlete to be self-sufficient in the heat of battle”.

    Orla Drumm
    Orla Drumm Senior Irish International 1500m Athlete
  • “I wanted to sharpen up my decision making on the field and worked with Ed to improve this area of my game. We ran through some innovative yet relatively simple exercises that were designed to increase reaction times whilst making the right decision. I really felt the benefit of these sessions and if you are looking for those extra inches that can help you to excel in your respective fields, then I would recommend Ed Coughlan without hesitation”

    Chris Barrett
    Chris Barrett Mayo Senior Footballer
  • “I know Ed since 2012. Before I met him I’d never even heard of a skills acquisition coach. But from day one he challenged me to look in even more detail of how each player was or was not executing each skill. He was often tasked to help out a player who may have been going through a shooting slump and those one-on-one sessions resulted in huge gains for the athlete. Ed has a unique way of dealing with athletes and his infectious personality makes his challenging sessions highly engaging. Players just buy into what he is doing right away. The more and more I work in sport I see how valuable people like Ed are. I have been blessed to work with many great players and coaches over the years but I must say that ED is the most impressive person I have come across”

    James Weldon
    James Weldon FECC & FIBA International Basketball Coach
  • “I had the pleasure of working intensively with Ed over a sustained period of time with some of Irelands top Juniors in tennis. Ed's principal role was to coach on the physical side but more specifically with the skill acquisition development of the players, such as decision-making and spatial awareness. Many of these Juniors are now top senior tennis players in Ireland and much of this is due to Ed's unique ability to engage with the athlete, build a relationship with the athlete and thus develop the athlete through the field of skill acquisition”

    Jamie Pilkington
    Jamie Pilkington ITF Professional Tennis Coach
  • "I have worked with Ed Coughlan for the past 15 months. I am a current member of the Dublin Senior Hurling Team and before meeting Ed my goal was to improve my decision making. Ed showed me exercises that really tested my concentration skills and put me through tasks that required me to carry out complex activities that tested both my technical & cognitive skills. Ed clearly explained to me the reasoning for such activities which helped me to understand what I was doing.  Because of Ed's work I really feel all aspects of my game have greatly improved. As somebody who is involved in a High Performance Environment I think the expertise and knowledge that Ed brings really gives teams and individuals an advantage over opponents. Ed is always there to answer any of my questions and offers help and advice when needed."

    Niall Corcoran
    Niall Corcoran Dublin Senior Hurler
  • “Ed Coughlan, was my strength and conditioning coach throughout my athletics career from 2004-2013. His attention to detail as a coach is outstanding, he never leaves any stone unturned, and he’s always so up to date with the most current research and techniques. Ed always kept me on my toes when the negativity or laziness crept in. He worked me hard but it was so worth it and all the hard work and dedication paid off in the end. Ed is one of the most reliable people I know and he was not only my coach but also like a psychologist and good friend to me. I would highly recommend Ed as a coach, he will transform you”

    Linda Byrne
    Linda Byrne Irish Olympian, London 2012